Production,
Distribution, Marketing and Exhibition
Production starts
with an idea, Development Finance, Script Development and Packaging.
Pre-production: Planning,
scripting & storyboarding, etc.
Production: The
actual shooting/recording.
Post-production:
Everything between production and creating the final master copy.
Other stages include:
Financing:
This happens before pre-production, and involves budget forecasting, finding
investors, etc.
Screenplay: This can be considered a separate stage
before pre-production.
Distribution: After post-production, delivering the
content to the audience (e.g. film prints, CD/DVD, etc).
Distribution is when
the film is released to cinemas. Press kits, posters, and other advertising
materials are published and the film is advertised and promoted. Film
distributors usually release a film with launch party, press releases, and
interviews with the press, press preview screenings, and film festival
screenings and websites.
Marketing
Trailers
Film posters
Television and radio
Internet (websites) - Viral
marketing
Prints - Newspapers, magazines
Merchandising - branded drink
cups, toys, or food combinations at fast food chains
Exhibition
Exhibition is the retail branch
of the film industry.it involves public screening, usually for paying customers in the movie
theatre. What the exhibitor sells is the experience of a film like soft drinks
and popcorn. Exhibitors have considerable influence over the box-office
success.
The Film Value Chain
Usually
feature films open first in cinemas. A cinema release has long
been, and still remains, the most effective way to give stature on a film
and create demand to see it. But the cinema is just one link in the value
chain. After the big screen run, films are released in flexible timescales in
growing range of other formats so consumers may choose how, when and where to
watch.
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